Maggie Balistreri
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Naming & Taxonomy

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A Ranger of Words

Naming requires exactly what I love: absorbing a subject glossary to get the hang of a topic. Developing long lists of names. Playing around with words, as the gods intended. It’s the rare opportunity to create something that people will say out loud in their own voices. Playwrights and songwriters know what that’s like, but few other writers do.

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I answer the questions:

  • What do you call it?
  • How do you organize it?
  • How can I help people find it?

I’d love to help you with your naming and taxonomy needs:

  • Naming & taglines
  • Naming frameworks & classification systems
  • Metadata & tagging schema
  • Controlled vocabularies & thesauri
  • Content & brand strategy
  • Information architecture

Some of the companies and organizations I worked with:

  • ACLU
  • American Express
  • Anthem
  • Athena Health
  • Bank of America
  • Bustle
  • Cigna
  • Citi
  • Claritin
  • Coca-Cola
  • Delta
  • Dupont
  • DWELL
  • Hyatt
  • LaQuinta
  • Memorial Sloan Kettering
  • Merrill Lynch
  • Nissan
  • Northeast Utilities
  • Optiv
  • Pfizer
  • PwC
  • Quicken
  • Samsung
  • SAP
  • Sara Lee
  • Southwest Airlines
  • Third&Grove
  • United Health