A Ranger of Words
Naming requires exactly what I love: absorbing a subject glossary to get the hang of a topic. Developing long lists of names. Playing around with words, as the gods intended. It’s the rare opportunity to create something that people will say out loud in their own voices. Playwrights and songwriters know what that’s like, but few other writers do.
I answer the questions:
What do you call it?
How do you organize it?
How can I help people find it?
Services:
Naming development & taglines
Name audits (a gut check)
Prescreen of short-listed names
Naming frameworks & systems
Metadata & tagging schema
Controlled vocabularies & thesauri
Content & brand strategy
Information architecture
I’ve Developed names for:
ACLU
American Express
Anthem
Arkestro
Athena Health
Bank of America
Bloomberg
Boeing
Bustle
Cigna
Citi
Claritin
Coca-Cola
Delta
Dropbox
Dupont
DWELL
Google
Havoline
Hive
Hyatt
Johnson & Johnson
LaQuinta
Looie
Memorial Sloan Kettering
Merrill Lynch
Nissan
Northeast Utilities
Optiv
Pfizer
PwC
Quest Diagnostics
Quicken
Rite-Aid
Samsung
SAP
Sara Lee
Shop-Rite
Southern Poverty Law Center
Southwest Airlines
Synchrony
The MOST Wanted Co
Third&Grove
United Health